• Address: Primo London, 117 Shaftesbury Avenue, WC2H 8AA
  • Dress Code: Smart Casual

About Primo

Located in the heart of Theatreland on Shaftesbury Avenue, newly opened fine dining Italian restaurant Primo, offers an extensive menu of classic Italian dishes, to ensure guests enjoy the perfect dining experience. The restaurant also serves a tempting selection of cured meats from the traditional Cicchetti bar, where guests can enjoy a selection of light bites whilst watching the chefs at work.

Primo’s extensive wine list, presents an assortment of Italian wines carefully selected to compliment the cuisine. A choice of dessert wine is also available along with an offering of Grappa, a grape-based Italian pomace brandy. For cocktail lovers, classic drinks such as a Raspberry Bellini, Negroni and the Primo Mojito made with Aperitivo Poli, are also available.

The restaurant’s interior is simple yet elegant; featuring an impressive chandelier upon entering, marble and wooden flooring and banquette seating. Throughout the restaurant there’s exclusive artwork on display courtesy of rock legend Ronnie Wood of The Rolling Stones, which guests can admire whilst dining. Primo’s simple yet elegant design makes it the perfect addition to this vibrant part of the City.

Important Information

View Sample Menu

Travel Information

  • Nearest Tube: Leicester Square / Tottenham Court Road
  • Congestion Zone: Yes